marketing: marketing strategy, business plan, motto, company & artist bio, product line planning
a la lily is my own creation of a jewelry design company. i wanted to offer to women of all ages exactly what my motto states: unique designs for everyday fashion. for years, i had been designing and hand-making my own jewelry because i could never seem to find the "perfect" accessory in retail stores. my designs are unique, combining high end gems and materials with innovative designs. the marketing of my own company is a first-hand test of my own line of business.
