marketing: logo modernization strategy, re-branding and definition of vision, passion, mission and tagline going forward
j.l.c. designs began working with CAHA to lead the effort to modernize the organization and instill a new life and passion for both the players and supporters. with many questions and a thorough examination of the organization's past work and future goals, j.l.c. designs came up with a working model that would facilitate growth and expansion, reach the target audience, and express a look and feel that is to date yet sustainable. the materials and design work is to focus on creating recognition for CAHA as "A community program, passionately dedicated to fostering an atmosphere of fun, fellowship and family while teaching the skills of hockey in an organization committed to safety, teamwork and sportsmanship."
