marketing: create brand identity and logo for charity section of the association, and establish a marketing strategy and plan for materials that would best target possible sponsors of the organization
the project with the norwood fire department began as a desire to spread awareness and knowledge of the organization's past contributions and future plans, as well as better reach the target sponsors, thus enabling the charity to affect more lives in the cincinnati, OH area. the first step was establishing the target client, and designing the graphic media around this demographic. following, a marketing plan was created around the website structure, to facilitate the presentation of the most important and relevant information on the forefront. the website is to function as both a tool for the firefighters themselves and the associated iaff union, as well as a dynamic ground for the charities endeavours and providing information to residents in the community.
